Well happy New Year to everyone out there:) So, 2012 and what will this spell for all those in and indeed interested in the world of SEO? Of course, always a hard one to call partly due to the fact that there are something like 400 changes to the Google algorithm alone every single year, however………..You know the old sayings along the lines of today you are a result of yesterday and indeed you can know your future from what you are doing today, blah blah, blah blah:))))
Well truth say I think it can to some extent be applied to SEO. Look what has really taken off even more so in 2011, social media plus video even seems to have stuck out more than previously.Then of course there are the massive things such as Google Panda, perhaps that will be expanded upon. This probably sounds like nothing new and I guess in a way it is not, because if you ever take the time to read up what google likes to see in a website it is fresh, new applicable content and the more of it the better!!! The social media side, the panda updates and whatever else may be coming is all pretty much towards new stuff, constant updates, new relevant blog posts, rich web 2.0 sites, video content but all being quality and aimed at the right place.Perhaps the term branding is something I should mention here too nudge nudge, you know, think about all that social stuff, fan pages what is it centered around?…….branding, just remember that you read it here first:) It sounds tough, too simple because we are all aware of SEO and usually what it takes. But if you have quality, SEO is getting easier, what you need to do is in a way getting in our faces, just the challenge to us in SEO is how much we can best leverage the options at our disposal to pull it all off, considering the web and of course our time.
Personally I view these algorithm changes as all part of the cleansing process and I think searches are better for it, no doubt. It is just a funny one because doesn’t Google consider all SEO to be black hat, as in “you’re trying to twist the system somehow”. Don’t you just love that, black hat, white hat or maybe grey hat, someone throw me a bone here:))
Maybe SEO will not be SEO in the future, perhaps it will just be known as the art of getting it right or something along those lines.Tailor made content creators providing all we can to ensure our sites and those of our clients will never fall foul of a Google algorithm ever again. Then again, if someone wants to get to page one within 5 days to two weeks for a gig that is only going to be playing three nights in one town, they will need someone to do the necessary 200 profile link blast or whatever other crazy cool stuff can weasel its way through google for a few days and get the traffic they want in the time frame they have.Ah so that is what black hat SEO could be really good for,yawn yawn. Saying that though perhaps Google will get even better at noticing spam backlinks, sure it will really, why wouldnt it, no brainer……Well one thing is for certain, I am sure the web will be a better place and indeed a better environment to work in throughout 2012, every year it always is.